Guidelines

Shared language that guides how we build high-quality experiences

Accessibility
Designing for accessibility means being inclusive to the needs of our users
Atomic content
Reusable units of information to power flexibility and structured content
Color
One of the most important attributes of brand expression
Icons
Symbolize commands, navigation, utility, or common actions
Motion
Enhance the customer's understanding of REI’s digital products
Prominence
Elevating interface objects to create a meaningful sense of depth
Radius
Corner appearance of containers
Spacing
Predefined spacing values to help reduce clutter and redundancy
Typography
Our two typefaces: Stuart for warm character; Graphik for clean simplicity